Introduction

Local businesses often face the challenge of finding effective, affordable ways to attract new customers and grow their revenue. Platforms like Thumbtack have become popular by connecting customers with local service providers. However, businesses are increasingly seeking alternatives that provide superior value and more control over their marketing efforts. Clicki, an innovative referral marketing platform, offers local businesses a cost-effective and powerful solution to generate leads and build lasting customer relationships. In this blog post, we'll explore the key differences between Thumbtack and Clicki and why Clicki offers a superior value for local businesses.

Thumbtack Overview

Thumbtack is an online marketplace that connects customers with local service providers across various industries, such as home improvement, wellness, and events. Businesses create profiles on Thumbtack, and customers submit requests for specific services. Service providers then pay to send quotes to potential customers, with no guarantee that these leads will convert into paying clients.

Key Differences Between Thumbtack and Clicki

Cost Structure

Thumbtack charges businesses for each quote sent to potential customers, regardless of whether the lead converts into a paying client. This cost structure can quickly add up, making it difficult for businesses to achieve a positive return on investment (ROI).

In contrast, Clicki's referral marketing model allows businesses to pay their customers for each click, lead, or referral they generate. Clicki delivers quality clicks for under $1 and leads for under $10 each, providing a more cost-effective solution for local businesses.

Control Over Leads and Marketing Efforts

With Thumbtack, businesses have limited control over the leads they receive and their marketing efforts. They rely on the platform to connect them with potential customers, and there is no guarantee that the leads they pay for will be high quality or relevant to their services.

Clicki, on the other hand, empowers businesses to leverage their existing satisfied customers as a powerful digital referral network. By paying customers per click and per lead, businesses have more control over their marketing efforts and can focus on generating high-quality leads that are more likely to convert into paying clients.

Customer Relationship Building

Thumbtack operates as an intermediary between customers and local businesses, making it challenging for businesses to build lasting relationships with their clients.

Clicki's referral marketing platform encourages customer engagement and loyalty by incentivizing customers to promote their favorite businesses. This approach not only helps businesses generate new leads but also strengthens their relationships with existing customers, fostering long-term growth and success.

Marketing Models

Thumbtack's marketing model relies on businesses paying for quotes sent to potential customers. This approach can be hit-or-miss, as there is no guarantee that the leads generated will convert into paying clients.

Clicki offers a multi-pronged marketing approach, allowing businesses to choose from pay-per-click, pay-per-referral, and pay-per-lead models. This flexibility enables local businesses to tailor their marketing efforts to their specific needs and goals, ensuring a higher likelihood of success.

Why Clicki is the Superior Choice for Local Businesses?

Compared to Thumbtack, Clicki offers a more cost-effective and powerful solution for local businesses seeking to generate leads and grow their customer base. By leveraging the power of satisfied customers, Clicki's referral marketing platform delivers high-quality leads at a fraction of the cost.

With Clicki, local businesses can:

1. Save money on advertising costs by paying customers instead of a third-party platform
2. Maintain greater control over their marketing efforts and lead generation
3. Foster lasting customer relationships and loyalty
4. Choose from flexible marketing models to suit their unique needs and goals

Conclusion

In an increasingly competitive market, local businesses need innovative, cost-effective solutions